To show the many layers the sneaker has, I structured the video in a very organized way, starting from the top and going down through the different parts of a sneaker. Within each section, I broke it down even further as if the sneaker were an artifact or a specimen under a microscope. I used very dynamic editing and jumped through many types of shots; from extreme close-ups to wide shots of the entire shoe. This along with the soundtrack behind the video, as well as the use of typography throughout the video helped to create a very atmospheric feel to the video, and bring out the "out-of-this-world" feel the shoe itself evokes.