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FEAR by Kendrick Lamar
Animated Video
ANIMATION
ANIMATION | TYPOGRAPHY
FEAR by Kendrick Lamar,
Music Video
Styleframes

PROJECT DESCRIPTION
OBJECTIVE
The objective for this project was to create an animation encorporating typography
with illustration. I decided to create a short music lyric video for Kendrick Lamar’s song “Fear.” The lyrics then go into what seemed liek an internal monologue of a man questioning God about why there's so much pain in the world, and asks him why must he suffer.
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SOLUTION
To exaggerate the hopeless and forsaken tone of the song, the video uses red and black colored silhouettes, and follows a man praying in a church. I used the visual metaphor of a man walking down a staircase from the church only to find that as the camera zooms out of its tracking position, the staircase is never ending. This reinforced the idea of hopelessness and of overthinking. The typgoraphy is based off Kendrick Lamar's DAMN album cover, and is incorporated into the background and environments of the scenes, with some added noise to blend all elements together, and to play towards the gritty feel of the video.
PROGRAMS
DELIVERABLES
PENCIL & PAPER
ADOBE ILLUSTRATOR
ADOBE IN DESIGN
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3 BOOK JACKETS
FRONT/BACK FLAPS
BACK AND COVER

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