Art Of Imperfection Apartments

PRINT DESIGN | PACKAGE DESIGN

The Art Of Imperfection,

Open House Collateral

PROJECT DESCRIPTION

OBJECTIVE

BASE is a concept apartment residence located in Shibuya, Tokyo. The brief was to create an open-house package for prospective clients, including a folder holding business cards, floor plans, a brochure, and a 3D package giveaway. The concept I wanted to build off of was “The Art Of Imperfection,” rooted in the Japanese philosophyof “wabi-sabi.” It is about the acceptance of the imperfections, offering not just the wabi-sabi aesthetic of raw and unrefined materials for the apartment and it’s amenities, but BASE offers a lifestyle to go along with it.

SOLUTION

The design of the brochure embodies the idea of imperfections, and being unrefined. The composition is fragmented with imagery of magnified details in nature. I wanted to show the beauty in imperfections of things like wood grain, the cross-section of plants, and decaying leaves. Everything is meant to look almost like an unfinished version of the brochure. The sections of text are spread out asymmetrically across each page, though nothing seems to have its own place, it is imperfectly yet perfectly balanced.

PROGRAMS

DELIVERABLES

PENCIL & PAPER

ADOBE ILLUSTRATOR

ADOBE IN DESIGN

ADOBE PHOTOSHOP

OPEN HOUSE BROCHURE

3D PACKAGE GIVEAWAY

POCKET FOLDER

FLOOR PLANS

OPEN HOUSE FOLDER

FOLDER

BROCHURE

FLOORPLANS

BUSINESS CARD

BROCHURE BOOKLET

I used a thicker canson watercolor paper for the front and back cover of the brochure. The rough texture of the pages fit well with the unrefined feel I wanted the brochure to have. I also chose to leave the japanese binding exposed to keep it more in line with the wabi-sabi philosophy of imperfection. The booklet pages were printed on a off white Mohawk paper.

FRONT & BACK COVER

SPREAD LAYOUTS

OPEN HOUSE BONSAI TREE GIVEAWAY

My idea for the giveaway is a small bonsai tree that I repotted in a cement square pot that I distressed using a chisel to add the “wabi sabi” imperfect aesthetic to it. The design for the bonsai packaging needed to be portable, sturdy, and fit the overall look and feel I established throughout the other deliverables.